Food fraud has become a major issue within the industry. This deliberate tampering, adulteration, and misrepresentation of food poses risks to consumers.
These risks are why VeriTrace creates security print solutions that protect the integrity of a product and alert consumers to possible fraud. Ensure your customers get what they paid for and defend your brand’s hard-earned reputation with a security label.
Food and beverages are considered high-risk commodities. Misrepresenting food from gourmet brands is big business. Food fraud is growing worldwide. Packaging may say one thing, but what’s contained within may be something completely different and potentially dangerous to consumers. VeriTrace’s labels protect against counterfeit packaging.
Criminals look for products that are easily misrepresented or brands with a reputation for high-quality products with high price points.
VeriTrace’s secure labels offer food and beverage companies a solution that protects revenue stream and prevents business interruption. To protect brand identity, we create secure label solutions that are easy to verify, even for the consumer. This protects a product’s legitimacy and maintains consumer confidence.
Track and Trace is the process of marking individual units with unique serial numbers and tracking them from origin to final destination. Units can be aggregated to pallets and shipments and reassigned anywhere in the supply chain providing full visibility and security.
Food and beverage products utilizing a label with track and trace technologies makes monitoring products along the supply chain possible. Use our software to track expiration dates, increase product visibility, and locate products anywhere.
The coding methodology is flexible utilizing QR or 2D barcodes, NFC, RFID, etc. or any combination of technologies. Learn more about our Track and Trace software
TO LEARN MORE ABOUT OUR SECURE PRINT SOLUTIONS FOR FOOD AND BEVERAGE, PLEASE CALL 513.202.0790 OR EMAIL SALES@VERITRACE.COM
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