Counterfeiting in the fashion industry is increasing due to the growth of e-commerce and multinational brands. Shoppers worldwide unintentionally buy products from fake
In this market of obscure procurement, you want to make sure your brand isn’t misrepresented to consumers. Luxury brands, in particular, are targeted due to higher price points.
Counterfeiters use clever ways to dupe customers, so VeriTrace has developed label products that can not be replicated or reproduced. Learn more about our brand protection solutions for the fashion industry.
VeriTrace’s secure labels offer premium apparel brands a solution that protects revenue stream and upholds the integrity of their business. To protect your brand, we create secure label solutions that are easy to verify, even for the consumer. Labels protect a product’s legitimacy and build consumer trust.
• Luxury Brands
• Sporting Goods
Help your customers identify fake clothing, footwear and accessories with our security labels for apparel products. Our labels are unique, one-of-a-kind and attractive to consumers. VeriTrace's consultants work with you to create a label aligned with your brand and marketing standards.
Track and Trace is the process of marking individual units with unique serial numbers and tracking them from origin to final destination. Clothing units can be aggregated to cases, pallets and shipments and reassigned anywhere in the supply chain, providing full visibility and security.
The coding methodology is flexible, utilizing QR or 2D barcodes, NFC, RFID, etc., or any combination of technologies creating a smarter label.
Create visibility in your supply chain that detects product diversion, verifies authenticity and maintains inventory standards with VeriTrace’s Track and Trace technology.
TO LEARN MORE ABOUT OUR SECURE PRINT SOLUTIONS FOR PREMIUM APPAREL BRANDS OR ASSET PROTECTION, PLEASE CALL 513.202.0790 OR EMAIL SALES@VERITRACE.COM
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